Reporting, news editing, interviews, explainers, script writing, voice-overs, video presenting, public relations, event management, social media marketing, gallery curation, hip-hop festival hosting, AI art production, contest judging, sailing, beekeeping — folks, I’ve done it all.

Among my clients were the British Council and the UK Embassy in Moscow, Novartis, Siemens, Novo Nordisk, IMAX, Urbi, Nokia, Rosatom, Auchan, Huawei, Urbi, ING Group, Yandex, HSE University, Far Eastern University, the Museum of Cryptography, Amway, Institute of Cytology of the Russian Academy of Sciences, Moscow Institute of Physics and Technology, Novosibirsk State University, 2GIS, Tochka Bank, Euroset, MTS, Nornickel, Rusal, Genocarta, and other organisations.

Among my most prominent projects:

  • Urbi Atlas, a media on sustainable cities.
  • Hypertextual, a newsletter focusing on science and technology.
  • A course on science content production at ITMO University.
  • Science Train in the Moscow Metro, part of the UK-Russia Year of Science and Education.
  • Yandex National Math Test, with 100,000 participants.

Here is a full (or nearly full) list of my projects:

2025

  • Writing a story about the importance of childhood memories and generational connections.
  • Launched London Current, a blog exploring London’s history, people, and overlooked places.
  • My feature on urban shade made it to the Information is Beautiful Awards shortlist (plus another two were longlisted).
  • Produced a special edition of the Union Atlas for FGIC (online + print).
  • Produced a special feature on urban lighting for Balady (online + print).
  • Started a project exploring the history of Greenwich and Deptford.
  • Launched Compass, a publication about cities and technology.

2024:

  • Co-founded Urbi Atlas, a media platform on sustainable cities, shaping its editorial vision and overseeing research, writing, and editing.
  • Started writing theatre reviews for my blog, Metkere.
  • Joined the Nauka.ua team in a pro bono advisory role, helping to enhance its science reporting.

2023:

  • Advised ITMO University on launching the AI Communications Specialisation for its master’s program.
  • Began an art initiative showcasing English Heritage sites with AI-generated visuals. The project aims to intertwine history with AI representation, offering a fresh perspective on well-known landmarks.
  • Relaunched the English version of the award-winning Metkere blog. The new blog now primarily focuses on culture and history.
  • Revamped the Lifelong MOOCs Telegram channel, quickly attracting 3,000 followers (it has grown to 5,000 followers since).
  • Curated AI imagery for the Silver Archer Award press release.

2022:

  • Developed and taught a course on science content production at ITMO University until 2024.
  • Joined a brand new YouTube channel on all things science. I handle script writing and presenting, while our fantastic team makes me look good on screen. It now has more than 480,000 subscribers.
  • Introduced Hypertextual, a newsletter focusing on science and technology.
  • Advised Visual Science on website copy and messaging.
  • Launched Siberian, a newsletter dedicated to providing comprehensive coverage of Siberian affairs.
  • Co-produced the Segalovich Award for young scientists and a podcast on machine learning challenges with 500,000 reach.
  • Spearheaded communications for Yandex Research ML Residency, securing 26 media features and a 150,000-strong reach, resulting in 127 applications.

2021:

  • Produced content about the past and future of encryption for the Museum of Cryptography.
  • Launched the Yandex Research blog on machine learning.
  • Conducted a series of lectures on recent scientific discoveries, sharing cutting-edge knowledge and findings with students at Far-Eastern University, ITMO University, and LevelOne.

2020:

  • Moderated the Different Ever After festival for the British Embassy in Moscow.
  • Covered drug discovery, digital medicine, and good manufacturing practices for Novartis.
  • Produced interviews with scientists for the YouTube channel of the Traektoria Foundation.
  • Hosted scientific events at HSE University and Rosatom, facilitating discussions and exchanges on contemporary scientific topics and advancements.
  • Fact-checked films about the Apollo program and the Covid-19 pandemic for the Discovery Channel.
  • Launched a COVID-19 news and insights newsletter at Tayga.info.

2019:

  • Created a series of online courses on social media marketing and event management for Amway.
  • Authored articles on scientific breakthroughs for Novartis corporate media, highlighting key advancements and their implications.
  • Developed a communications strategy for Genocarta, ensuring clear and compelling messaging. Composed the official press release for their launch, which major media outlets featured.

2018:

  • Launched a science desk at Tayga.info. Some of my articles received more than 100,000 views and hundreds of citations.
  • Produced four cars worth of text content for the Moscow Metro Science Train as part of the UK-Russia Year of Science and Education. Three million passengers travelled on it in 10 months.

2017:

  • Delivered lectures on scientific discoveries to employees at Auchan and Siemens, enhancing their understanding of the latest research and innovations.

2016:

  • Launched a popular science magazine for Rosatom, swiftly amassing a 500,000 monthly readership.
  • Edited a comprehensive science communications handbook.
  • Under my leadership, Yandex’s social media accounts grew by 10% in six months.
  • Conceived and designed an engaging card game centred around energy transition.

2015:

  • Organised engineering tracks at science festivals in Norilsk and Monchegorsk.
  • Launched the Yandex National Math Test with 100,000 participants.
  • My most popular post on Metkere blog got 40,000+ likes on Facebook, 7,000+ tweets, including one from Charles Darwin’s great-great-granddaughter.

2014:

  • Managed Yandex’s presence at the Polytech Science Festival, featuring a booth that showcased computer vision technology. The interactive display used real-time AI to match audience members with great scientists they resembled.

2012:

  • Started writing historical film and TV reviews for Diletant, a magazine from the team behind the legendary Echo of Moscow radio.
  • Organised the first Epic Fail Conference in Moscow with a keynote speech from Anton Nossik.
  • For CFT, launched an online media platform exploring the origins, philosophy, and societal impact of queues, advocating digital payments to reduce queue-related hassles. Led projects like an animated series and an essay contest to boost awareness and engagement.

2010:

  • My blog, Metkere, received the prestigious DW’s The Best of Blogs award as the Best Russian Blog.
  • Organised another Yuri’s Night in Novosibirsk.
  • Launched the Student PR Club, an educational project for future communication professionals.
  • Arranged a press conference with TV puppets Khryusha and Stepashka at a children’s hospital that received medical equipment from a major bank.
  • Joined a Goethe-Institut panel on the future of literature with German writers.
  • Launched the Russian Colonist online media to explore Siberia’s colonial past and postcolonial future.
  • Organised a recipe contest for Il Gusto, a local Italian café.

2009:

  • Organised the “Freedom for Mendelssohn!” campaign, defending the tradition of playing Mendelssohn’s “Wedding March” at ceremonies in Novosibirsk.
  • Launched Novoblogica, a series of conferences on media, science, and culture, which ran for six years.
  • Organised one of the first Yuri’s Nights in Russia.
  • Developed and managed the American Bar Association’s online presence in Russia, creating and overseeing its website and content strategy.

2008:

  • Launched Metkere, a blog that would become one of my most successful projects, winning several awards and reaching a worldwide audience.
  • Founded Novoday, a February 29th holiday inspiring people to tackle postponed goals, which garnered international participation and media coverage.

2007:

  • Organised the first-ever press tour of the Novosibirsk Hydroelectric Station.
  • Led hydro energy seminars for local communities in the Russian Far East.
  • Hosted a training seminar for journalists covering the energy sector.

2006:

  • Delivered lectures on media freedom, social media, and communications for NGOs in the Novosibirsk and Altay regions on behalf of the International Republican Institute.
  • Joined Mikhail Khodorkovsky’s press centre as head of its Novosibirsk youth organisation, overseeing rallies, educational initiatives, and art projects for students.

2005:

  • Established Imagine PR, landing clients like Nokia, Sakhalin Energy, and a growing $50-million retail business.
  • Launched Just Business, a blog on business, technology, and energy, broke major industry stories, and sold it to an investor a year later.

2004:

  • Launched The Governor’s School, a year-long programme run twice, mentoring students in management and communications, with 400 registrations, a rigorous selection process, and 30 alumni who became leaders in their fields.

2001:

  • Founded WeekNSK, one of the region’s first online film review magazines. Secured partnerships with national media, local cinemas, and internet providers.

Find more ancient projects on my LinkedIn profile.